Josephine Roebuck is a strategic marketing leader with more than five years of experience driving brand growth, market expansion, and business development across the legal and franchise industries. She began her career with Geoff McDonald & Associates in 2021 and returned to the firm in 2026 as Director of Marketing & Growth, bringing back a proven track record of building brands, developing national marketing strategies, and delivering measurable business results.
Josephine’s career has come full circle with her return to Geoff McDonald & Associates. During her first tenure with the firm, she partnered closely with the executive team to strengthen the firm’s market presence and accelerate growth. She led initiatives across digital marketing, commercial production, and community engagement, helping elevate the firm’s brand while fostering an award-winning workplace culture that kept team members engaged and inspired.
Before returning to the legal industry, Josephine served as Senior Brand Marketing Manager at Empower Brands, where she acted as a strategic marketing consultant for more than 130 franchise owners across two national home-service brands headquartered on Florida’s Space Coast. She developed full funnel national campaigns while creating practical, grassroots marketing playbooks that empowered local business owners to execute effective local marketing strategies. Her work drove significant system-wide revenue growth and achieved exceptional campaign adoption across both franchise networks.
Raised in a family of artists, Josephine developed a lifelong appreciation for creativity and design. She chose to pair that creative foundation with a strong understanding of business, earning a Bachelor of Science in Marketing (Magna Cum Laude) from Virginia Commonwealth University, with a concentration in Product and Brand Management.
Now based in Melbourne, Florida, Josephine enjoys surfing and spending time at the beach with her husband and their two dogs. Outside of work, she expresses her creativity through painting and sewing and enjoys cooking and baking from scratch whenever she can.